columbia house
client challenge
Columbia House had a recognition problem. Despite being one of the oldest mail order clubs in existence, people didn’t know it was still around. What could be done to remedy that?
solution
For hard-core movie fans, the answer was simple: a trivia contest with a grand prize of a trip to Hollywood. Enter: The Ultimate Players Club!
Reintroduce the brand to consumers
Increase membership
encourage social sharing
In an episode of my life called “Rachel lives the direct response dream,” I wheedled my way onto the creative team for this project and had the opportunity to write over 200 trivia questions for the online game, in addition to the website, banner and media insert copy.
results
Over 75,000 unique site visits during the contest