I’m a senior copywriter and brand strategist who’s been telling stories on the internet (and elsewhere) for 20+ years.

I’ve written for financial services and film festivals. B2B SaaS and arts organizations. Higher ed and healthcare. I studied copywriting at Humber College (got recruited by Canada’s largest agency before I even graduated), earned an MFA in Television Writing & Production, and spent years teaching media studies and TV history at the college level. Most recently, I launched a brand strategy system for creative entrepreneurs who refuse to blend in.

The common thread? Understanding what you’re really trying to say, who needs to hear it, and how to make it land.

i’m especially good at